Google, Inc.

Bonn, Germany -- Mobile commerce and gamification are two of the leading trends shaping the future of e-commerce. A new report from Deutsche Post DHL, “The Future of E-commerce in the U.S.,” identifies eight trends driving qualitative changes in e-commerce beyond rapid growth. A brief summary of each trend follows.

By Doug Lodder, [email protected]

Mobile device users have the world at their fingertips. Consumers today can use their smartphone or tablet to manage their finances, diagnose their own symptoms, and even use apps as a personal stylist while shopping.

Roundarch Isobar, the U.S. arm of the global digital marketing agency Isobar, has appointed Steven Moy as the company’s chief commerce officer. He joins from SapientNitro, where he was VP of business and office lead at that company’s Boston office.  

Roundarch Isobar will leverage Moy’s experience in retail to further develop the company’s digital commerce practice. He will report directly to Jeff Maling and Geoff Cubitt, co-CEOs of Roundarch Isobar.

Scanbuy, Inc. released a quarterly trend report showing continued rapid growth of QR code and UPC mobile barcode scanning traffic. The report shows more than 21 million scans processed in the second quarter of 2013 — good news for retailers who are upgrading their mobile capabilities.

Seattle -- Starbucks announced it has tapped Google to provide the next generation of its WiFi offering to its customers nationwide. Over the next 18 months, Starbucks will convert more than 7,000 U.S. stores to Google’s upgraded store network and WiFi experience.

AT&T, which currently provides Starbucks’ wireless access, will be replaced by the new initiative. Google will increase speeds and enable users to surf the web up to 10-times faster, according to Starbucks.

Walmart.com is already a large, fast growing and dynamic organization, but global e-commerce president and CEO Neil Ashe is intent on executing an integrated vision of commerce that no one else has — or can.
 

While the mobile phone serves as a lens to a personalized store experience, moving forward, wearable technologies like Google Glass will take in-store personalization to the next level, Steve Arthur, head of retail industry for Google, told attendees at  the Retailer Roundtable event, sponsored by digital gifting platform provider CashStar. Arthur cautioned that retailers must realize they must deliver consumers the experience they need, rather than what they want, and be prepared for a post-PC world. 

I was fortunate enough to attend the CashStar Retailer Roundtable in Portland, Maine, last week. Beyond getting to spend a beautiful summer day overlooking the sights of Casco Bay, I got to hear a lot of great speakers from companies including Google and Forrester Research discuss the latest trends in mobile commerce and electronic gift cards.

Birmingham, Ala. -- Books-A-Million has teamed with On Demand Books to put Espresso Book Machines in BAM’s Portland, Maine, store; a second store is slated for installation at a later date.

By Christopher Demetriades, [email protected]