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Should branded manufacturers sell directly to consumers online?
It's the question on many branded manufacturers’ minds at the moment. Either you’re starting to think about ways to sell directly to consumers, or you’re brainstorming ideas to enhance your online strategy. E-commerce has shaken up the traditional model of selling solely to wholesalers and retailers. It’s also presented brands with new ways to engage with consumers and increase sales.
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Report: Google plans Android Pay release in May
Mountain View, Calif. – Apple Pay may have some new competition this spring. Google is reportedly planning to release an Android-based digital payment API known as Android Pay at its Google I/O conference in May 2015.
According to Ars Technica, Android Pay would integrate into retailers’ mobile apps but could also be used at physical checkout stations. Similar to Apple Pay, consumers would upload credit or debit card information to Android Pay and pay by tap.

