Google, Inc.

A week after releasing more than 60 new cloud products and solutions through its cloud computing subsidiary Aliyun, Alibaba is making more bold moves.

Hangzhou, China – A week after unveiling a cloud protection plan and releasing more than 60 new cloud products and solutions through its cloud computing subsidiary Aliyun, Alibaba is not standing still.

The Chinese Internet giant is firmly staking a claim in the cloud with the planned investment of an additional $1 billion to fuel further growth at Aliyun.

New York -- Walmart has joined an elite group of corporate titans in taking a pledge to fight climate change. Among other things, the retail giant will double its solar commitment.

Walmart on Monday signed a pledge to take measures to reduce greenhouse gas emissions, increase low-carbon investments and invest in clean energy as part of a new White House climate change initiative, the “American Business Act on Climate Pledge.”

Mountain View, Calif. – Drone-based delivery may still be far from an everyday reality, but likely players including Google and Amazon are already thinking about traffic control.

According to Bloomberg, Google, Amazon, Verizon and Harris Corp. are among 14 companies that have signed agreements with NASA to help create a drone air traffic control system.

Portland, Ore. – Specialty membership-based outdoor retailer The Clymb targets active consumers with an active, content-driven marketing strategy. The Clymb drives people to its e-commerce site with content such as photos of outdoor activities on social networks like Instagram.

It’s the question on every brand’s mind — how do I reach the millennial consumer?

Is it all about social? Should I focus on mobile? Should I allocate more of my advertising budget toward this trendy website?

Menlo Park, Calif. – Facebook is increasing its buy-in for the high-stakes poker game of social commerce.

According to BuzzFeed, Facebook has begun piloting online storefronts located within the pages of a number of retailers.

Hartland, Wis. – Batteries Plus Bulbs, a 650-store chain specializing in batteries, lightbulbs and personal electronics repair, has a fairly traditional offering of products and services. But that doesn’t stop the retailer from delivering a modern omnichannel customer experience.

“We’re a needs-based business,” said Jayson Serrault VP of omnichannel marketing and analytics, Batteries Plus Bulbs. “Customers come to us with a specific need that has some sense of urgency and immediacy.”