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Why Personalization is Key to the ‘New Consumer’
By Graeme Grant, president & COO, CQuotient
Technology and the proliferation of communications channels have significantly altered the way brands and retailers approach customer engagement. What was a “nice-to-have” strategy of coordinating messages across shopping channels only three years ago is now a “sink-or-swim” requirement for merchants. Consumers engage across every touch-point and demand that retailers have an omnichannel communication approach to complement their always-connected behaviors.
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ChannelAdvisor: August treats Amazon better than EBay
Morrisville, N.C. - Overall, August 2014 was a mixed bag for various online retailers with Amazon, Google Shopping/CSE, Search and other third-party marketplaces continuing to grow and EBay feeling the impact of its new EBay Defect Rate (EDR), which has made it tougher to obtain top-ranked seller ratings and significantly reduced inventory for sellers of used/refurbished items. According to monthly analysis from e-commerce solutions provider ChannelAdvisor, major online retailers reported the following same-store sales results in August.