Google, Inc.

Photo: Lowes Project Tango app shows where a virtual refrigerator might fit in your kitchen. Image Credit: Google

I remember something a retailer once said to me more than 25 years ago, long before digital mattered. It’s still true today: If the product’s not right, nothing matters. If the product is right, everything matters. That everything now includes staying ahead of the consumer digitally. We’ve gone from a generation that saw technology as a skill to one that doesn’t see it at all — it’s so natural it’s become instinct. This shopper lives in a world where digital doesn’t just define shopping habits — it defines the way shoppers live.

I don’t make mobile payments yet. I don’t drink coffee, so I do not frequent Starbucks. However, I have been attempting to get up to speed on the state of the market. As I have a phone running Android, v5.1.1, that’s the best place for me to start, as that’s where my familiarity lies.

Retailers who are focusing on mobile as a means of digitally engaging customers have some solid data backing up their approach.

Close to nine in 10 consumers will take a look at one specific retailer before making a holiday gift purchase.

According to a survey of 3,000 U.S. consumers by marketing platform provider BloomReach, 87% of respondents will comparison shop at Amazon.com before buying a gift. This frequency of product searches is paying off for Amazon, as 73% of respondents said they will buy from Amazon and 71% will spend more than a quarter of their holiday budgets on Amazon.

Burberry is teaming up with top-flight partners including movie studio Dreamworks and Google to deliver next-generation marketing campaigns that include interactive 3-D displays and real-time video promotions. [Media Post]

I remember something a retailer once said to me more than 25 years ago, long before digital mattered. It’s still true today: if the product’s not right, nothing matters. If the product is right, everything matters. That everything now includes staying ahead of the consumer digitally. We’ve gone from a generation that saw technology as a skill, to one that doesn’t see it at all – it’s so natural it's become instinct. This shopper lives in a world where digital doesn’t just define shopping habits - it defines the way they live.

It’s no secret Amazon.com counts Google and Apple as two of its biggest competitors for general online domination. According to Motley Fool, Amazon is expanding a specific benefit of its Prime paid loyalty service intended to both boost membership and stay current with Google and Apple’s consumer offerings. [Motley Fool]

It’s no secret Amazon.com counts Google and Apple as two of its biggest competitors for general online domination. So, according to Motley Fool, Amazon is expanding a specific benefit of its Prime paid loyalty service intended to both boost membership and stay current with Google and Apple’s consumer offerings. 

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Four Silicon Valley veterans are looking to reinvent brick-and-mortar retailing with a first-of-its-kind experience built on an unusual business model.