-
Tips to get your customers from browse to ‘buy’
One in three consumers has changed brands because of the information they found while shopping online, according to research from Google.
That means that great product content can make or break your brand’s online presence. Unfortunately, many brands struggle with how to make sure that their product content is accurate and meets not only shoppers’, but retailers’, needs, as it is hard to do both well.
-
Google expands Express assortment
Google is testing a new range of products for its Google Express online delivery service.
Google is now offering fresh grocery items, such as milk and bread, for delivery through Google Express in the San Francisco and Los Angeles markets. The company is partnering with local outlets of retailers including Costco, Whole Foods and Smart & Final in San Francisco and Costco, Whole Foods and Vincente Foods in Los Angeles to fulfill orders, which can include alcohol and frozen items.

