-
Google Play Store accepting payments via PayPal
New York -- Google announced that it will accept PayPal as a method of payment, in addition to credit cards, carrier billing, and gift cards, for its Play Store. The announcement came as a surprise in that PayPal is essentially a competitor to Google’s own Wallet service.
-
Google buys marketing analytics firm Adometry
New York -- Google has purchased analytics firm Adometry, which helps advertisers get a better return on digital advertising by providing better attribution on the data collected about ads, including whether an ad was viewed, and whether it led to a sale.
Here is the statement from the Google Analytics team: