General Mills, Inc.

Consumer packaged goods companies eager to keep pace with shoppers’ desire for product ingredient transparency have embraced a major initiative branded as SmartLabel.

SmartLabel is the name given to an initiative spearheaded by the Grocery Manufacturers Association (GMA) that is designed to give consumers easy access to detailed information on ingredients and hundreds of other product attributes, such as whether food items contain ingredients from genetically modified sources.

Now that its service has gained traction with retailers, on-demand delivery provider Instacart has created a new promotional platform for brands to connect with shoppers.

Retailers who sell food have seen firsthand the huge shift in consumer behavior toward natural, organic, gluten free and non-GMO products. Offering a view of what’s next in the grocery aisle this week was leading food supplier General Mills.

As part of an investor day to unveil growth strategies, the $18.8 billion company shared details about a broad range of new product introductions that debut this summer and are expected to drive retail sales.

Atlanta - Honey Baked Ham is consolidating three regionalized operating divisions, currently based in Georgia, Michigan and Ohio, and has also named two new top executives. The combined organization, The Honey Baked Ham Company LLC, will be headquartered in Alpharetta, Georgia and will serve customers online and at more than 400 stores in 40 states across the U.S.

Minneapolis – Target Inc. does not want to be your father’s mass merchandiser. According to the Wall Street Journal, Target has informed established CPG companies including Campbell Soup, Kraft, General Mills and Kellogg Co. that it will promote their brands less to place more emphasis on brands that meet the changing preferences of modern consumers.

St. Louis – Panera Bread Co. has named Drew Madsen president, effective May 11. He will report to Ron Shaich, chairman and CEO, and oversee the core café business, while Shaich focuses on strategy, growth initiatives and innovation across the company.

Madsen served as president and COO of Darden Restaurants Inc. He also previously served as president of Darden's Olive Garden chain and was Olive Garden's executive VP of marketing prior to that.

Former Walgreens CEO Greg Wasson is one of three top retail industry executives confirmed as inductees into the Grocery Manufacturers Association’s Hall of Achievement when the trade group holds a gala event in conjunction with its annual meeting this fall.

GMA will also honor former ConAgra Foods CEO Gary Rodkin and Chairman of the Board of Flowers Foods George Deese with the GMA Hall of Achievement Award in August.

Walmart is looking to increase its support of community food programs with a new "Fight Hunger. Spark Change." campaign this spring.

The national initiative will invite the public to take action in the fight against hunger. Working with some of the nation’s leading food companies –- Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever–- Walmart is offering the 140 million customers that shop at its stores each week three easy ways to help families in need in their local communities.

Bentonville, Ark. – Wal-Mart is launching the spring “Fight Hunger. Spark Change” campaign, a nationwide initiative inviting the public to take action in the fight against hunger. Working with food companies including Campbell’s, ConAgra Foods, General Mills, Kellogg Company, Kraft, and Unilever, Wal-Mart aims to donate up to $3 million to Feeding America based on customer participation in the #WeSparkChange social media challenge.

Gap Inc., is the only retailer to appear on a flawed list called The Civic50 that presumes to recognize the nation’s most community-minded companies.

Now in its third year, the lack of retail representation on The Civic50 is highly curious considering retailers enjoy a high level of visibility within the communities where they operate and are typically quite generous in supporting local charities and national causes. The consumer packaged goods was also under-represented on The Civic50 although companies such as ConAgra, General Mills and Hershey were included.