General Mills, Inc.

More than 362,000 votes were cast online in an innovative approach Walmart used to determine how $3.7 million in donations would be allocated among food banks nationwide.

Seattle -- REI announced that Annie Zipfel has been promoted to senior VP marketing. With her, REI will not hire a chief marketing officer as previously announced, but instead add a senior creative leader to the company.

Zipfel joined REI in 2012 as the divisional VP customer marketing, and was named VP of the marketing division in January 2014. Prior to REI, she held leadership and strategic roles at Target and General Mills.

The worldwide introduction of 250 new items in the couldn’t help General Mills overcome other challenges that caused sales and profits to decline during the company’s first quarter.

Total company sales during the quarter ended August 24 declined 2% to $4.27 billion and earnings per share fell to 55 cents from 70 cents last year with the U.S. retail climate causing much of the company’s difficulties.

Pharmavite has named Etienne Patout as its new chief marketing officer and Brett Buatti as VP operations.
 

Six of the nation’s largest food companies and the Walmart Foundation are appealing to Americans with an innovative digital campaign to direct $3.7 million in donations to food banks.

General Mills is in the process of acquiring leading natural and organic food company Annie’s for $46 per share in cash, for a total transaction value of approximately $820 million.  

The transaction consideration represents a 51% premium over Annie’s 30-day average closing price of $30.47 as of Sept. 5. Annie’s will continue to be headquartered in Berkeley, California.

ConAgra, one of the world’s biggest food companies, has begun its search for new CEO, following Gary Rodkin’s announcement to the board that he plans to retire at the end of the company’s fiscal year, May 2015.

The board of directors has established a search committee, led by independent director Richard Lenny, to identify Rodkin’s successor. Lenny is the former chairman and CEO of The Hershey Co. and has served on the ConAgra Foods board since 2009.

Recent enhancements to Walmart’s website ensure that Andy Murray, the company’s SVP of creative, will have plenty to talk about later this year when he addresses the topic of “Evolving with the omnichannel shopper,” at the Shopper Marketing Conference & Expo.
 

General Mills has inaugurated its first innovation, technology and quality center in China — part of its efforts to drive greater innovation and investment in one of its largest growth markets.  

General Mills is tapping into the latest consumer-driven food trends with its new lineup of products launching this summer.

Cheerios Protein cereal, Larabar Renola grain free granola, Chex Gluten Free Oatmeal, nacho cheese blasted Old El Paso taco shells, Suddenly Salad made with whole grains, Pillsbury Melts filled cookies and Haagen-Dazs Triple Sensations ice cream are among the more than 150 new products appearing across the U.S. and around the world.