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GameStop scores big with ship from store
Product discovery is not a game, and GameStop Corp. is using a newly expanded ship from store program to bring goods as close to its customers as possible.
“We discovered 66% of our total unique SKUs were only represented on our store shelves, not in the warehouse,” Jason Allen, VP of multichannel operations for Grapevine, Texas-based GameStop told Chain Store Age in an interview. “Unless the customer came in a particular store that had that product on the shelf, there was no discovery.”
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Game Stop talks about its newest initiative
GameStop Corp. has entered into a partnership that will expand the retailer from selling video games to video-game publishing, the Dallas Business Journal reported. “As we’ve said many times before, GameStop will continue to invest in new and exciting innovation and strategic opportunities that will grow our video game business and deliver better and better entertainment experiences for our customers,” Mark Stanley, GameStop VP of strategic initiatives, said in the report.