Former execs from GameStop, L Brands join Tailored Brands

Two experienced retail executives have joined the management team of the parent company of such brands as Men's Wearhouse and Jos.A. Bank.



Tailored Brands named Frank Hamlin as executive VP and chief marketing officer. He most recently served as chief marketing officer of GameStop Corp. where he oversaw the brand portfolio, loyalty, CRM and global omnichannel marketing strategy spanning over 7,400 stores and 40 million loyalty program members. Hamlin also was executive VP and general manager of marketing and e-commerce for Guitar Center,



In other appointments, Tailored Brands named Boris Sherman as executive VP and chief technology officer. He was most recently with L Brands, where he served as senior VP of omnichannel technology and oversaw all customer-facing digital, store, credit and call center technologies for the L Brands portfolio, which includes Victoria's Secret. Prior to L Brands, Sherman was VP, information technology for OfficeMax.



"We are very excited to welcome Frank and Boris to Tailored Brands," said Doug Ewert, CEO, Tailored Brands. "Frank brings us deep digital marketing expertise with proven ability to drive traffic, increase brand engagement and enhance customer loyalty programs. Boris is a strategic leader with more than 20 years of experience driving customer facing technologies that deliver business value. These executives have the leadership and technical expertise to help us achieve our vision of delivering the best omnichannel experience for men who want to look and feel their best."



Tailored Brands operates over 1,600 locations in the U.S. and Canada as well as branded e-commerce websites. Its brands include Men's Wearhouse, Jos. A. Bank, Joseph Abboud, Moores Clothing for Men and K&G.