Product discovery is not a game, and GameStop Corp. is using a newly expanded ship from store program to bring goods as close to its customers as possible.
“We discovered 66% of our total unique SKUs were only represented on our store shelves, not in the warehouse,” Jason Allen, VP of multichannel operations for Grapevine, Texas-based GameStop told Chain Store Age in an interview. “Unless the customer came in a particular store that had that product on the shelf, there was no discovery.”