-
Dick's proves athleisure trend is not dead
Dick's Sporting Goods is leaving no target market unaccounted for in its quest for growth and expansion.
The retailer is launching a new "fitness and lifestyle" boutique concept aimed at women called Chelsea Collective. The first two Chelsea Collective locations will open in August in Tysons Corner, Va., at Tysons Corner Center and Pittsburgh at Ross Park Mall.
-
Dick’s Sporting Goods to offer two concepts under new banner
Pittsburgh – Dick’s Sporting Goods is opening a combination store format.
The retailer will open its first “All-American Sports Center” on July 23 at McGowin Park in Mobile, Alabama. The concept features a Dick's Sporting Goods and a Field & Stream store in one location under the same roof.
Customers benefit from an expanded assortment and the ability to move between the two stores once inside, creating a unique, exciting shopping experience, Dick’s said.

