Books-A-Million (BAM)

Books continue to be a tough sell at Books-A-Million, which reported a decline in revenue and same store sales in the first quarter.

Revenue at Books-A-Million fell 1.9% in the first quarter ended May 2, compared to the prior year quarter. Total sales fell to $101.8 million, while the net loss was cut to $5.3 million from $5.6 million. Same store sales dropped 0.9%.

Birmingham, Ala. – Books-A-Million Inc. is entering the self-publishing market, taking on the CreateSpace service from Amazon as well as numerous other self-publishing companies. The retailer has introduced BAM! Publishing DIY, a website where authors can create, edit and publish their own book.

Books-A-Million Inc. is entering the self-publishing market, taking on the CreateSpace service from Amazon as well as numerous other self-publishing companies.

Books-A-Million is trying to increase brand loyalty with two new omnichannel marketing campaigns celebrating customers.

During the month of April, the retailer will host Customer Appreciation Month. The campaign kicks off with Educator Week on April 4 and wraps up with Geek Week, which will offer Stars Wars events and comic book giveaways.

Books-A-Million continued to benefit from a spike in book sales and the popularity of Minecraft and Disney’s “Frozen” in the fourth quarter, as same store sales and profit increased.

The chain posted a profit of $3.5 million in the year ended Jan. 31 compared to a net loss of $7.6 million in 2013. Same store sales increased 0.4% in the year and rose 1.7% in the fourth quarter when total sales rose 1.8% and net income increased 0.8% at Books-A-Million over the previous year with sales hitting $474 million.

Facing significant headwinds in its core business of bookselling, Books-A-Million has received a take-private proposal by the family who hold a majority of the company's shares.

The Anderson family has proposed to acquire 100 percent of the company's outstanding shares for $2.75 per share. Books-A-Million’s board of directors has appointed a special committee of independent directors to consider the proposal. The special committee has retained King & Spalding LLP as its legal counsel, and is in the process of retaining financial advisers.

Books-A-Million Inc. is once again accepting Joe Muggs coffee donations for their Coffee for the Troops campaign that will benefit troops serving overseas and stateside.

Amazon and Barnes & Noble still pose an enormous threat, but things may be looking up for Books-A-Million where losses are declining and the company just hired an e-commerce veteran.

Books-A-Million said revenue for its second quarter ended August 2 declined 0.5% to $108.3 million, same store sales increased 0.1% and it lost $3 million, or 21 cents a share. The loss was significantly less worse than a prior year loss of $9.1 million, or 62 cents a share.