Belk

Victoria’s Secret exec joining department store retailer
Belk Inc. is expanding its senior leadership team. The company, which operates 293 stores in 16 Southern states, named Randy Whitaker as executive VP, chief stores officer, effective June 27. He comes to Belk after more than 15 years at Victoria’s Secret, having most recently served as executive VP of store operations. His previous roles at Victoria’s Secret include senior VP of finance, real estate and stores, and VP of real estate integration.
Belk rocks Charleston with annual music fest
While the annual South By Southwest festival was underway in Austin, regional department store operator Belk was connecting with its core customers in the southeast by hosting a festival of its own.

Belk gives new meaning to customer engagement

Belk is inviting couples engaged to be married to attend an Engagement Party during the month of February in the home department at their local store.

The promotional event will include displays of gift registry/wedding merchandise and feature refreshments, giveaways and drawings for prizes from Belk.
Holiday Recap: Top Five Customer-Engaging Omnichannel Campaigns

As we wrap up another holiday season, it’s time to review some of the most innovative and successful omnichannel promotions launched by retailers.

Some of these promotions were brand new, some were updated versions of established favorites. And some directly drove purchases while others built brand awareness and general holiday goodwill. But all five of the selected campaigns engaged customers in ways that should help boost loyalty long after holiday cheer fades.

Harry & David
Belk begins new ownership era

The 127-year old family owned Belk department store chain is family owned no more, although one of the founder’s descendants remains in place as CEO.

The private equity firm Sycamore Partners completed its previously announced acquisition of the 296 unit Belk chain on Dec. 10, thus beginning a new chapter for what had been the nation’s oldest privately held department store retailer.
Belk gets social with customers for holidays

Regional department store retailer Belk Inc. is using social media to make the holidays a little more fun and rewarding for its shoppers.
Belk engages customers for holidays

Regional department store retailer Belk Inc. is using social media to make the holidays a little more fun and rewarding for its shoppers.

North Carolina-based Belk, which operates about 300 stores, has teamed up with digital marketing solutions provider HelloWorld for the return of the Santa Baby sweepstakes, now in its second year. In an effort to increase mobile opt-ins and ultimately boost brand awareness and consumer engagement, Belk and HelloWorld are allowing customers to create personalized e-cards, gifs, and TV spots.
Belk Bowl to experience Underwood Effect

From American Idol winner a decade ago to one of the biggest names in entertainment, Carrie Underwood will add extra star power to the 14th annual Belk Bowl football game slated for December 30.
Belk goes omnichannel for back-to-school

Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.
Belk omnichannel promo looks like winner

Charlotte, N.C. – Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.
Belk plans Alabama flagship

Charlotte, N.C. – Belk Inc. is expanding its presence in Alabama. The regional department store chain will open a new 237,000-sq.-ft. flagship store at The Shoppes at Bel Air in Mobile, Alabama.

Belk will be taking the place of an existing Sears, and expanding on its existing presence at The Shoppes at Bel Air. This activity is taking place following recent Reuters reports that private equity firm Sycamore Partners may be preparing to bid up to $3.5 billion for Belk.
Belk gets the vote out for that certain look

Charlotte, N.C. – Belk Inc. is getting the vote out when it comes to selecting that certain look. Working with digital marketing provider HelloWorld, Belk is allowing customers to both submit and vote on “looks” such as dorm room, game room and night out, created with Belk merchandise.