Belk

Department store retailer Belk has enlisted a hot male model to serve as a non-traditional Santa Claus at the center of a multifaceted digital initiative.

Pleasant Ridge, Mich. -- Belk has teamed with HelloWorld, a provider of rich engagement solutions, to launch Santa Baby Sweepstakes, a holiday-themed multi-channel incentive program accessible across digital and mobile channels.   

Delhaize America’s new CIO is confident the company will be able to drive sales growth by leveraging technology.

Retail technology veteran Michael Laurenti was named chief information officer at Delhaize America and will assume his new responsibilities on November 17. He most recently served as CIO at the privately held 300 unit Belk Department Stores chain. Prior to Belk, he worked at Family Dollar, Linens 'N Things and Toys "R" Us. Laurenti succeeds Deb Dixson who spent four years at Delhaize America and announced her departure earlier this year.

Men's Wearhouse has named Scott Norris as Men's Wearhouse brand and Moores brand president and Paul Fitzpatrick as Jos. A. Bank's brand president. Additionally, it has appointed Jim Thorne EVP of direct sourcing. All three will report to Mary Beth Blake, the company's president and chief merchandising officer.

Belk’s fall charity sale of the year will take place Saturday, Nov. 8 from 6–10 a.m. at all Belk stores, helping thousands of participating charities across the retailer’s 16-state footprint.

The four-hour, in-store shopping event is an excellent fund-raising tool for participating organizations that sell $5 tickets to their supporters. It’s also an opportunity for customers to give back to local nonprofits while taking advantage of special in-store discounts on purchases during the event.

Charlotte-based Belk has teamed up with Project Runway season 12 winner Dom Streater. The exclusive collection designed by Streater, "Dom," offers classic, premium designs in modern prints and is now available in 30 Belk locations, including belk.com.

Online sales at regional department store operator Belk grew 43% during the second quarter, prompting the company to announce a major investment in its e-commerce and fulfillment capabilities.

Charlotte, N.C. -- Belk Inc. has launched a digital back-to-school campaign with digital and social marketing platform provider HelloWorld. The campaign will run through Sept. 15.