Department store retailer expands holiday assortment with e-gift cards
Expanding its personalization strategy, Belk is launching a digital gifting program.
In partnership with CashStar, the department store retailer now offers a personalized gift card e-commerce option. In addition, Belk shoppers can digitally send “physical gifts” directly from the e-commerce site through the CashStar Product eGifting platform. Armed with the technology, Belk’s customers can tailor their gift by choosing from a variety of designs, and add a personalized message when sending e-gift cards.
Here’s how it works: While shopping on Belk’s e-commerce site, gift givers choose an e-gift card. The gift is digitally sent to the recipient, along with a personal message that is sent via email. Once recipients open the email, they are then presented with options to tailor the gift to their personal style and taste, or select a different product altogether before it is shipped. They can also opt to receive an e-gift card for the gift’s value.
The e-gifting program will also reduce holiday merchandise returns — an issue that ate into about 15% of holiday sales — approximately $90 billion of gifts — in 2016, according to the National Retail Federation (NRF), according to CashStar.
In partnership with CashStar, the department store retailer now offers a personalized gift card e-commerce option. In addition, Belk shoppers can digitally send “physical gifts” directly from the e-commerce site through the CashStar Product eGifting platform. Armed with the technology, Belk’s customers can tailor their gift by choosing from a variety of designs, and add a personalized message when sending e-gift cards.
Here’s how it works: While shopping on Belk’s e-commerce site, gift givers choose an e-gift card. The gift is digitally sent to the recipient, along with a personal message that is sent via email. Once recipients open the email, they are then presented with options to tailor the gift to their personal style and taste, or select a different product altogether before it is shipped. They can also opt to receive an e-gift card for the gift’s value.
The e-gifting program will also reduce holiday merchandise returns — an issue that ate into about 15% of holiday sales — approximately $90 billion of gifts — in 2016, according to the National Retail Federation (NRF), according to CashStar.