BCBG Max Azria Group LLC, a vertical specialty women’s apparel retailer that operates an e-commerce site and store-within-a-store locations, is working to eliminate channel silos.
BCBG has selected cloud-based Aptos solutions to integrate its in-store and digital commerce operations, supporting a seamless omnichannel customer experience. The retailer was looking to transform aging legacy systems, integrate sales channels, and elevate in-store customer experience, while gaining 360-degree visibility of customers, inventory and transactions across all channels.