New platform drives unified commerce for The Paper Store

A specialty retailer is taking steps to establish itself as a digitally driven brand.



The Paper Store is extending its partnership with Aptos. The retailer first joined forces with the technology provider when it deployed the Aptos Singular Commerce platform, an end-to-end cloud-based solution, to help support the opening of 50 new stores.



Now the chain is adding the Aptos Digital Commerce Suite with integrated enterprise order management, designed to offer shoppers seamless brand interactions across all selling channels by unifying product, customer and transaction data. Through simple content management, centrally managed product information management, easily created promotions, and in-depth reporting and analytics, the solution will enable The Paper Store to offer its customers “endless aisle” as well as “buy anywhere, ship anywhere” capabilities.



In addition, the retailer has selected the Aptos Warehouse Management solution to support e-commerce fulfillment operations, and all aspects of the retail warehouse in real time – from receiving, ticketing and inventory management to pick, pack and shipping.



“The Paper Store is committed to understanding our customer, investing in technology and reinventing ourselves as the digitally driven brand the evolved customer desires,” said Tom Anderson, president and CEO, The Paper Store, which operates more than 70 stores across the Northeast. “Our organization continues to add new Aptos solutions as the needs of our customers and business evolve, allowing us to remain relevant to consumers while achieving profitable growth.”