True Religion seamlessly keeps watch on inventory
True Religion Apparel, Inc. is leveraging a leading-edge, consumer-grade mobile device to help store associates deliver a truly omnichannel experience.
True Religion has partnered with Aptos and Formula 3 Group to develop an “endless aisle” solution that offers real-time access to the retailer’s full inventory selection from the store, via an Apple Watch app. The solution combines a new endless aisle Apple Watch app from Formula 3 Group with intuitive search functionality and immediate access and visibility to real-time inventory across the entire True Religion product catalog. The Apple Watch app is fully integrated with the Aptos Mobile Store POS and Aptos enterprise order management solutions.
The enterprise order management platform includes a product information management (PIM) offering that helps provide a single view of inventory. It also equips store associates with a visual merchandising tool to help them view, filter and locate the size, style, color and wash they think the customer might like, all with the swipe of a finger.
Once the associate finds the items they want, they can then “cast” the merchandise image from the watch to a large high-definition monitor for the customer to view. The image includes a bar code that allows sales associates to complete the sale by scanning the bar code via an Aptos mobile POS device. After the purchase has been completed, Aptos enterprise order management handles home delivery for the customer.
“By leveraging Aptos enterprise order management and Formula 3’s Apple Watch app to bring a true endless aisle to our customers, we’ve been able to meet the unique and growing needs of customers and deliver better customer service,” said John Hazen, VP, omnichannel commerce and digital innovation, True Religion. “Since rollout, in-store customer engagement and conversion rates are higher, and the number of endless aisle transactions have increased significantly
True Religion’s endless aisle program reflects several current trends. First, it recognizes the importance of effective order/inventory management to successfully delivering a seamless customer experience. Second, it capitalizes on the availability of consumer-grade devices and user interfaces (such as finger swipe-based visual merchandising) for corporate tasks. Finally, it allows the store to offer the same convenience and product selection as any digital channel, which is what “omnichannel” is all about.