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IBM: Mobile consumers boosts online Christmas sales
New York - Christmas Day saw both strong online and mobile sales. Key Christmas Day trends reported by the IBM Digital Analytics Benchmark include an 8.3% year-over-year increase in online sales. In addition, mobile traffic accounted for 57.1% of all online traffic on Christmas Day, an increase of 18.6% from the prior year. Mobile sales accounted for 34.8% of all online sales on Christmas Day, an increase of 20.4% year-over-year.

