Apple, Inc.

With Halloween now behind us, the unofficial start of the 2016 retail holiday season is upon us. Amid intensifying competition, where are retailers placing their bets?     Here are observations and expectations from Profitero for the critical fourth quarter seasonal period:   

Regardless of when retailers start their sales, Black Friday weekend is shaping up to feature the biggest deals yet.   According to BlackFriday.fm, a website that tracks the best Black Friday deals, news, and ad scans, “the Black Friday and Cyber Monday sales are going to be bigger than ever this year, “ said Rene Kirschbaum, director of BlackFriday.fm.   Among the retailers to watch include:  

Two online brands and an iconic American designer top a list of retail brands that command the most loyalty among consumers.   Amazon, Zappos and Ralph Lauren were the top loyalty leaders in the retail segment in the 20th annual  Brand Keys Loyalty Leaders List.  The ranking, which is 100% consumer-driven, examined 72 categories and 635 brands. Rounding out the top five in retail: Sephora and Trader Joe’s.     

As brick-and-mortar stores race to transform themselves amid the increasing importance and influence of e-commerce, many retailers are looking to in-store digital media displays to attract and engage potential customers.      What’s more, new startups are bringing down the high cost of traffic-counting technology; making mobile marketing offers as painless as possible; and looking to virtual reality to create experiences that wow, immerse and educate consumers. Take a look at these:   

Apple is turning its stores into mini town squares.   The tech giant is redesigning its stores along the lines of its new San Francisco Union Square and London Regent Street locations, Fortune reported. It expects to have 95 stores fully revamped by year end.    

Fast-casual eatery throws its hat into the mobile app arena.   Eager to take advantage of mobility, Shake Shack introduced a mobile app that includes an ordering platform. Designed on Apple’s iOS platform, the Shack App invites guests to place orders through their smart phone, and pick up meals at its “Midtown East Shack” in New York City. This single location test will be ongoing.   

Apple has re-opened its 12-year-old London flagship after a major overhaul that reflects the company’s updated store strategy.     Located on Regent Street, the redone space has an airy look and natural feel, with an open glass façade, high ceilings, oversized windows and plenty of room to move around. The increased ceiling height allowed for the addition of twelve Ficus Ali trees, complete with planters that double as a comfortable place to sit. Two “living” walls are covered with greenery.

Neil Saunders, CEO of Conlumino, a New York-based retail research agency and consulting firm, offers the following insights on September sales results.