Adobe

The Super Bowl has become a major U.S. holiday that transcends the sport of football, and retailers are increasingly using technology to capture related spending.

Consumer usage of artificial intelligence jumped considerably on the day of the Super Bowl but did not quite reach expectations.

Super Bowl-related consumer behavior is generally trending similarly to last year, with some notable exceptions.

U.S. digital sales during the 2025 holiday season rose 7% to hit new heights.

Holiday return rates have dramatically risen since the pre-pandemic area.

So far, holiday shoppers are hanging on to their purchases more than last year.

The 2025 edition of Cyber Week was the most successful yet.

Cyber Monday retained its position as the biggest single digital shopping day of the year while the entire Cyber Week period reached new online sales heights.

Cyber Monday forecasts indicate it will retain its standing as the biggest single online shopping day of the year.

Black Friday e-commerce sales rose an impressive amount from last year’s record-setting totals, aided by consumer embrace of some shopping technologies and holiday deals.