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Ikea changes the rules on high-tech furnishings
For those shoppers who are sick of lugging phone chargers from room to room, Ikea has a solution: The Swedish retailer is launching a new line of home furnishings with wireless chargers.
As smartphones have become an essential part of consumers’ lives, Ikea decided to make the charging function a natural part of the home.
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Forestry campaign to take root at Ikea
Ikea is taking its multi-year partnership with American Forests to a whole new level with the introduction of an educational video for children.
The Swedish retailer and the forestry group have teamed up to produce a video to be shown in designated kids’ areas at Ikea stores. The video will explain how forests and trees benefit all life on the planet, including wildlife, and how trees help to slow or mediate climate change.
