Personalization

BJ’s Wholesale Club is adding in-aisle interactive advertising screens to a series of digital end caps already in operation in its stores.

Lowe’s Companies Inc. is fitting artificial intelligence into its broader enterprise strategy.

A regional East Coast grocer is increasing its digital targeting of shoppers while offering them increased savings opportunities.

An overwhelming majority of consumers shopped online during the holiday season, but concerns still remain about how retail brands are using their data.

Google is offering a new open standard designed to enable a seamless shopping experience based on agentic artificial intelligence.

Ahead of its planned store expansion, Pacsun is rolling out a new app.

A leading sports merchandise brand is partnering with an e-commerce platform to help ensure online shoppers see content and promotions that matter to them.

Shoppers express reservations about being digitally replicated by retailers to streamline the process of collecting feedback for personalization.

The nation’s largest retailer-owned cooperative is leveraging artificial intelligence to better target shoppers with individualized offers.

Gopuff is upgrading its desktop and mobile web storefront.