Seasonal

BENTONVILLE, Ark. — Sam's Club announced that it is inviting customers to "try before they buy" and plan their holiday menus at the ninth annual Holiday Taste of Sam's Club event. Showcasing dozens of food and beverage items at multiple sampling booths in each of its 610 Sam's Club locations, the event takes place from 11:00 a.m. to 6:00 p.m. each day from Friday Nov. 18 through Sunday Nov. 20.

WASHINGTON — A report released Tuesday by the National Retail Federation and Hackett Associates said that import cargo volume at the nation’s major retail container ports has started to decline for the fall, and November is forecast at 1.9% below the same month last year.

The decrease is attributed to the fact that most retailers already have their holiday season merchandise either on their shelves or en route to their stores. 

GOODLETTSVILLE, Tenn. — Dollar General announced that throughout November, shoppers can record a message of gratitude or send a care package through www.dollargeneral.com/military.

WOONSOCKET, R.I. — As Veterans Day approaches, CVS/pharmacy is reminding all Americans, including veterans, military service members and their families, about the importance of getting a flu shot for protection against the flu.

In addition, to honor military heroes, CVS/pharmacy will donate $3 to the USO for every flu shot given at CVS/pharmacy and MinuteClinic during the week of Veterans Day, Nov. 6 to 12, up to $50,000.

The nearly 1,000 stores Gap Inc. operates under various nameplates that will be open on Thanksgiving are the latest indication of the extreme measures required of retailers to grow holiday sales during challenging and intensively competitive times.

Toronto -- Sears Canada announced the debut of a Wish Book application for iPad, allowing thousands of items to be viewed, added to Wish Lists or purchased with the tap of the finger on the iPad.

The application also includes a built-in gift list organizer to manage holiday gift giving and shopping. 

Sears Wish Book iPad application is available for download via the Apple iTunes App Store.
 

By Bryon Morrison, president/Wireless Practice, The Marketing Arm

Can you hear that noise? It is the melodious sound of sleigh bells, phones, and cash registers ringing. The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty, and usher in new multichannel techniques to make the most of this holiday season — but only if you get your plan into action right now.

Holiday marketing strategy and the current environment

Target is out with a beast of a holiday toy catalog that weigha in at 52 glossy pages that employs a variety of incentives to promote sales in advance of Thanksgiving weekend. Nothing unusual about that or the fact that the publication features all sorts of cool products and high quality photography that is sure to have kids drooling if parents make the mistake of leaving the thing lying around.