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Survey: 54% of shoppers will spend $500+ on holiday gifts
Los Angeles -- Research results released Monday by PriceGrabber – augmenting its previously released winter holiday shopping survey – revealed that more than half (54%) of consumers plan to spend $500 or more on gifts this season, slightly higher than 2011.
In a demonstration of online channel strength, 75% of respondents selected online retailers when asked to select the types of stores they plan to shop for holiday gifts. Discount stores followed with 74%, and traditional department stores came in third place with 49%.
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Nielsen survey gives retailers reason for holiday cheer
Schaumburg, Ill. -- Higher consumer confidence levels, increased impulse buying and consumer intent to spend more could all lead to an upside surprise in 2012 holiday spending, according to Nielsen analyses.
Although almost six out of every 10 consumers (59%) reported plans to spend the same as last year, there is a 10-point drop (from 37% in 2011 to 27% in 2012) in the number of people expecting to spend less. Eight percent of respondents reported plans to spend more this holiday season, up from 5% in 2011 and 2010.