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First Data report: Year-over-year surges
Atlanta -- A report released Monday by First Data Corp., which tracks year-over-year same-merchant activations, redemptions and reloads of merchant-branded prepaid cards in the United States, including spending, gift, incentive and promotional cards, revealed that delayed post-holiday redemptions and incentives drove activations in first quarter 2011.
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New price/assortment ads hitting at ideal time
The timing of Walmart’s new ad campaign couldn’t be better with Easter a week away, and a considerable amount of sales volume associated with that holiday still in play. Walmart should be able to get its share of that spending as the heavy rotation of ads reminds shoppers of its everyday low prices on the broadest assortment in the land and an easy price match guarantee.