Seasonal

Chicago -- Although the first government shutdown in 17 years lasted 16 days, it left an impact on more than just the workers sent home after lawmakers failed to arrive at a deal to end the spending and debt stalemate. Total retail store shopper traffic during the week of Sept. 29 to Oct. 5 decreased 7.5% compared to the same time period last year, according to ShopperTrak, a leading provider of shopper analytics.

The Washington, D.C. area saw an even greater decrease, with an 11.4% decline in year-over-year shopper traffic the week of Oct. 6-12.

Washington, D.C. – Matthew Shay, president and CEO of the National Retail Federation released a statement on the decision to reopen the federal government through Jan. 15 and raise the debt ceiling until Feb. 7. Shay said that while the agreement provides some satisfaction, it essentially continues debate and postpones difficult economic decisions that must be made.

Washington, D.C. – Many online retailers are starting or have started their holiday preparations early this year. According to Shop.org’s eHoliday survey conducted by Prosper Insights & Analytics, 74% of online retailers had started preparing for the 2013 holiday season by July of this year, and 51% plan to start their holiday promotions by Halloween.

Scanbuy, a leading mobile engagement solutions provider, has released its quarterly trend report showing that it processed nearly 24 million mobile barcode and NFC scans in the third quarter this year, demonstrating continuing strong growth in usage and interest by mobile consumers.

Scanbuy’s trend reports analyze the traffic on the ScanLife mobile app. Highlights include:

Family is all about loyalty, and as a family-owned business, 301-store, Charlotte, N.C.-based Belk, Inc. makes an effort to maintain and reward loyalty from its customers. So when Belk reached its 125th anniversary this year, the retailer decided to launch a campaign that would reward loyal shoppers while also boosting its presence in channels such as mobile and social.

Prized customer engagement

Uniqlo has opened a pop-up store in the 14th Street-Union Square subway station in Manhattan, and is incentivizing holiday shoppers by offering them a $5 Metro Card in a limited-edition sleeve with any purchase. The pop-shop will be open through the holidays.

“This shop fits perfectly with our strong belief in the fundamental power of clothing to improve people’s lives, and our hope is that it will provide people with comfort and warmth during the winter season,” said Larry Meyer, COO of Uniqlo USA.
 

Washington, D.C. - Consumers will take a conservative approach to spending this holiday season. According to NRF’s holiday consumer spending survey conducted by Prosper Insights & Analytics, the average holiday shopper will spend $737.95 on gifts, décor, greeting cards and more, 2% less than the $752.24 they actually spent last year.  Despite this reduction in individual holiday budgets, NRF is forecasting holiday sales will increase 3.9% to $602.1 billion.

Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales.

The new resources include the 2014 Moments Calendar Video, year-long display programs, a convenience channel 2014 Planning Toolkit, a revamped Mars24seven.com and the Performance Plus Rewards Program.