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Report: Call them “MALLENNIALS”
The younger generation appears to be more brick-and-mortar than anyone expected. They may live and breathe online, but come the holidays, they are going to the mall, says the new “2014 Holiday Shopping Behavior Survey” from Simon, a global retail real estate leader.
89% of respondents between the ages of 18 and 33 who plan to buy one or more gifts said that they intended to shop at the mall this holiday season.
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U.S. households plan to spend an average of $538 on gifts this holiday season
New York -- U.S. households plan to spend an average of $538 on gifts this holiday season, up slightly from $528 last year, The Conference Board reports today. About 8% of consumers say they plan to spend more this year on holiday gifts, while approximately 32% plan to spend less. The remaining 60% plan to spend about the same as last year.
