Big Lots is mom’s new best friend

Big Lots celebrates families and mothers in particular through its national holiday television and online campaign launched on Nov. 1.

The campaign features four original songs - one in Spanish - which are intended to inspire sing-alongs. The spots feature a singing trio that includes "America's Got Talent" finalist Deanna DellaCioppa, a Boston native who has performed with Stevie Wonder and Diana Ross.

In this campaign, Big Lots emphasizes a special role mothers play in celebrating the holidays.

"Big Lots understands Christmas doesn't just happen - Mom works hard to make Christmas special for her family and friends, and we help her make it great," said Andrew Stein, SVP and chief customer officer at Big Lots. "From food, seasonal decor, unique gifts, and brand-name toys, Big Lots covers everything on her list at amazing values that other stores just can't match. It all translates to less time spent shopping and more time spent enjoying the holidays with her friends and family."

The first commercial in the campaign, launched on Nov. 1, highlights how Big Lots helps Moms nail the holiday season. The campaign, which was created by Chicago-based O'Keefe, Reinhard & Paul, will be refreshed before Black Friday, when Big Lots will be home to "the Black Friday-est Black Friday of all," with low prices on in-demand products.

Later in December, Big Lots will focus on real gifts for the “family, friends, favorite teacher, dog walker, babysitter and more,” according to the company.

In addition, Big Lots offers customers the assurance that they are getting the best prices with Big Lots' Price Promise. And for customers who are entertaining this holiday season, Big Lots offers value and convenience with Furniture Leasing.