Seasonal

ECRM compared retail circular advertising in October 2013 vs. October 2014 and noted trends occurring across top retail chains. CVS and Walgreens increased the number of circular pages seen in October 2014; up respectively by 18% and 11%. Walgreens added 13% more halloween candy promotions, where as CVS added 9% in October comparable. Walgreens used an attractive “Save on Treats” candy promotional page in each October circular, nicely consolidating candy promotions into concise seasonal sections.

Department store retailer Belk has enlisted a hot male model to serve as a non-traditional Santa Claus at the center of a multifaceted digital initiative.

Ann Arbor, Mich. -- Mobile shopping is expected to reach new highs this  holiday season, but retailers aren’t prepared to meet customers’ mobile needs, according to a new CFI Group study, sponsored by eBay Enterprise.           

Retailers employ all manner of promotional tactics to drive holiday sales and this year Big Lots has even created a new national occasion to serve as the basis of a promotion.

The leading closeout retailer has declared Nov. 16-22 as the nation’s first “Decorate Your Home for the Holidays Week,” to provide inspiration and motivation to shoppers to begin decking the halls this holiday season.

New York -- Amid a public fight for Thanksgiving weekend foot traffic, retailers are also battling behind the scenes to prepare for peak-season e-commerce orders. According to a new Kurt Salmon survey, retailers will reduce their processing and shipping time frames for multi-item orders by almost two days this holiday season.  

At a time when physical books are becoming an alien concept for younger consumer, Barnes & Noble has introduced a new ad campaign that positions books as, “a gift like no other.”

New York --  Chinese E-commerce giant Alibaba Group Holdings sold about $2 billion worth of goods on its websites within approximately the first hour of its annual shopping extravaganza.    This is the sixth year Alibaba has celebrated Singles Day, or 11.11 (named after the date, 11/11), a 24-hour deep-discount festival designed to boost sales during an otherwise weak period in China's sales calendar.   

For the second year in a row, Sports Authority said most of its stores would open at 6 p.m. Thanksgiving Day.