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Seasonal

  • Mobile mindset evident at Target

    New functionality such as interactive maps, enhanced list-making and search capabilities are designed to make it easier than ever to shop Target.

    Working with shopper engagement solutions provider Point Inside, Target has upgraded its mobile capabilities ahead of a holiday season in which shoppers will be more digitally engaged than ever.

  • Study: Facebook leading social network for holiday promotion

    New York -- During the 2014 holiday season, marketers will run more campaigns on Facebook than any other social network. According to new data from Experian Marketing Services, 49% of global marketers who run social-media campaigns will do so via organic Facebook posts, and 34% plan to use paid ads or boosted posts.   

  • Wal-Mart, Holoma partner on exclusive online photo service

    Bentonville, Ark. –- Wal-Mart Stores Inc. is partnering with Holoma Inc. to provide a service that is a Walmart exclusive through the holiday season. Consumers can use the online service to create interactive photo cards and gifts that play a related video.    

  • Sam’s Club launches online Black Friday sale on Thanksgiving

    Bentonville, Ark. –- Sam’s Club will launch its Black Friday sale online on Thursday, Nov. 27 just after midnight EST with free standard shipping on Black Friday items. Members can continue shopping in clubs starting at 7 a.m. on Friday, Nov. 28.   

  • Target adds in-store navigation features to app

    Minneapolis -- Target Corp. has gone live with several new in-store navigation features. The features include new interactive maps along with enhanced shopping lists and search capabilities.   Leveraging Point Inside technology, Target customers can use the app to more easily build shopping lists, find product locations and determine item availability at local stores. New features include:  

  • Sears seeks fit with 'Reserve It' service

    Just in time for the peak holiday shopping season, Sears is introducing "Reserve It" – a free service that lets Shop Your Way members pick out apparel and footwear in stock at their local Sears, put the items on hold, and then try them on once they arrive at the store.

  • Build-A-Bear offers holiday app

    St. Louis -- Build-A-Bear Workshop Inc. is offering an exclusive holiday app, “Santa's Merry Mission.” On the Team Santa site, children can take a personality quiz to determine which of the eight reindeer is their favorite, and then follow the steps to create their own plush toy.   

  • Survey: 2 in 3 holiday shoppers exceed budget

    Bellevue, Wash. –- Two in three (66%) consumers purchasing holiday gifts exceeds their budget, typically by $116. According to a new survey of U.S. consumers from Coinstar, this figure rises to 78% of holiday shoppers with children.   Seventy-four percent of holiday shoppers will cut back on indulgences to help afford seasonal gifts. Popular areas to reduce spending among these shoppers include eating out (53%) and entertainment (52%).  
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