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Retail Rap: The Brandscape Ahead
While there were some reported ups and downs over the course of last year’s holiday shopping season, the early takeaway is that the season was, in the end, positive. While we’ll have to wait for hard numbers for more detailed insight, and while definitive conclusions might be a bit much to draw at this point, it does seem to me like the increased length of the ever-expanding holiday shopping season didn’t have any appreciable negative impact.
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Disney predicts big Pixar sales for retailers in 2015
With two Pixar movies hitting theaters this year — Inside Out (June 19) and The Good Dinosaur (November 25) — Disney Consumer Products has a slate of innovative new toys in the works for retailers.
Both movies will have robust toy lines from Japaneses licensee TOMY, whose innovative approach, strength in international markets and ability to reflect Pixar’s unique storytelling in its product lines made them the ideal choice for Pixar Animation Studios’ most exciting year yet, the company said.
