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NRF: Holiday sales up 4% to $616.1 billion, biggest increase since 2011
Washington, D.C. -- Total holiday sales, which include November and December sales, increased 4% to $616.1 billion, the highest since 2011, according to the National Retail Federation. The total was in line with NRF’s projected forecast of 4.1%. In addition, non-store holiday sales grew 6.8% to $101.9 billion.
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Retail Rap: The Brandscape Ahead
While there were some reported ups and downs over the course of last year’s holiday shopping season, the early takeaway is that the season was, in the end, positive. While we’ll have to wait for hard numbers for more detailed insight, and while definitive conclusions might be a bit much to draw at this point, it does seem to me like the increased length of the ever-expanding holiday shopping season didn’t have any appreciable negative impact.

