Seasonal

Saks Fifth Avenue is partnering with Disney to celebrate the holidays.   Saks' annual holiday window display at its New York City flagship on Fifth Avenue will be devoted to "Snow White and the Seven Dwarfs." The collaboration with Disney also includes special Disney-inspired fashion, accessories and giftable items created by premier designers and available across Saks' 41 stores in the U.S. and Canada, and Saks.com.   

It's only July, but GameStop has jumped into the ongoing debate about whether stores should be open on Thanksgiving Day.    After keeping its stores closed on Thanksgiving for the past three years, the retailer has told its employees that stores will be open for this year's holiday. The change was first reported by gaming website Kotaku.   

Nordstrom is putting a modern spin on a 50-year-old tradition.   The Nordstrom Anniversary Sale — an event that launched in the 1960s — is stepping up its digital game this year. To drive customer engagement throughout the two-week event which kicks off on July 21, the department store giant teamed up with Snapchat to create a custom lens that features accessories that will be highlighted during the Anniversary Sale.   

For all the buzz about interactive digital marketing options, the track record of email keep it at the top of marketers’ holiday wish lists.    This was according to the “2017 Christmas in July Survey,” a study from j2 Global. The study tapped 564 members of its customer base and 100 retailers.  

Digitally-savvy customers will be contributing to a high volume of holiday traffic — and they have high expectations for retailers.    Seventy-six percent of U.S. consumers expect their interactions with a brand to be easy, according to “The Holiday in July 2017 Holiday Retail Outlook” report from Alliance Data  This will be a mantra this holiday season, regardless of the channel shoppers use to connect with their favorite retailers.  

J.C. Penney isn't playing around when it comes to toys.  

The Chain Store Age offices will be closed July 4 in honor of Independence Day. Daybreaker will resume publishing July 5. Have a fun and safe holiday!