Seasonal

As the holiday shopping season rapidly approaches for marketers, a brand’s biggest challenge is to rise above the marketing noise and extend consumer engagement in ways that lead to purchase. How can you reward consumers while creating longer-term stickiness? Here are some of our favorite ways to drive return visits, increase brand-shopper interaction, and get on consumers’ nice lists this holiday season.   Holiday Gift Calendars

The advent of the back-to-school shopping season is expected to affect import cargo volume at the nation’s major retail container ports.   According to the monthly Global Port Tracker report from the National Retail Federation (NRF) and Hackett Associates, import cargo volume will see a small, but significant, increase in July due to retailers stocking up for back-to-school shoppers. A larger wave of imports is expected to pass through U.S. ports in later summer and early fall as retailers prepare for the end-of-year holiday season.

Market Track compared retail circular advertising in June 2016 vs. June 2015 and noted trends occurring across top retail chains.    Kroger increased their total circular pages by nearly 42% in June. Whereas in 2015 their 6/28 circular featured a handful of deals on patio furniture and accessories, their 6/29 circular this year featured a July 4th theme with several pages dedicated to grilling proteins, grilling accessories, patio equipment, and other holiday food and drink categories.  

Although Amazon poses a major holiday sales threat, there are steps retailers can take to produce a merry season.   According to a new survey of 1,500 U.S. consumers by marketing platform provider Signal, 42% of respondents said Amazon will be their primary holiday gift destination. Consumers who use Amazon do so because it is easy (50%), because they are Prime members (36%), and because they like the product reviews and recommendations (29%).  

Macerich’s new outdoor shopping complement to Green Acres Mall in Valley Stream, N.Y., just got three steps closer to a full house for its planned grand opening this fall. 24-Hour Fitness, Sonic Drive-In, and Ulta Beauty have all committed to space at Green Acres Commons, a 335,000-sq.-ft. retail center.  

H&M isn’t letting a weak second quarter performance stand in the way of its ambitious expansion plans.   The Swedish retailer’s profit in the quarter, which ended May 31, fell 17% to 5.357 billion Swedish kronor ($649.6 million), according to MarketWatch, as unusually cool weather dimmed sales of spring clothing and a strong U.S. dollar added to its costs. The strong dollar will have a negative impact on purchasing costs for the third quarter and a neutral effect in the fourth, the chain said.  

Father’s Day is Sunday, June 18, and retailers and dads alike will have reason to smile, according to the International Council of Shopping Centers (ICSC).    American adults who plan to consume this holiday will do so in a big way, spending an average of $169.60 at predominantly at physical retailers, according to ICSC’s most recent consumer survey.    Here are eight specific findings:  

The combination of a cool spring and the continued pullback in luxury apparel spending took a toll on Neiman Marcus Group in the company’s third quarter.    The department store retailer’s profit plunged 80% in the period ended April 30, down to $3.8 million from $19.8 million in the year-ago period.    Total revenue for the quarter fell 4.2% to $1.17 billion, down from $1.22 billion a year ago.   Same-stores sales fell 5%.   

Anyone who is a dad, or sells products dads like, may be in for a happy Father’s Day.

According to a new survey from the National Retail Federation (NRF) and Prosper Insight and Analytics, consumers say they will spend more than ever on Father’s Day in 2016 (Sunday, June 19). Shoppers are expected to spend an average $125.92 for the holiday, up 9% from the prior year’s $115.57. Total spending is expected to reach $14.3 billion, the highest in the survey’s 13-year history but still below the 2016 Mother’s Day total of $21.4 billion.

Specialty arts and crafts retailer The Michaels Companies Inc. exceeded Wall Street expectations for profit and sales in a generally strong first quarter of fiscal 2016.

Michaels reported net income of $70.76 million, a 6% increase from $66.74 million the same quarter a year earlier. Improvements in gross profit helped boost net income.