Winter Holidays

Chicago - According to accounting firm BDO USA, LLP, 63% of chief marketing officers at leading U.S. retailers said their 2010 holiday advertising and marketing budgets have remained flat, a continued trend from 2009 (55%) and 2008 (43%).

BDO’s survey found that 20% of CMOs cited a decrease in their holiday marketing and advertising budget, signaling some flexibility, compared with 2009 (26%) and 2008 (32%). Seventeen percent of CMOs cite an increase, only slightly less than 2009 (19%).

New York City - According to the Brand Keys Holiday Survey, released Tuesday, Amazon topped the marketing research consultancy’s list of the top 10 retailers based on customer visits.

Walmart and Apple tied for second, followed by Target, Zappos, Best Buy and Dell, Kohls, Overstock and QVC, Lands End and L.L. Bean, J.C. Penney, and Macy’s.

As part of our preview coverage of the upcoming International Council of Shopping Centers’ New York deal-making convention in New York City, Dec. 6 and 7, Chain Store Age talked with Joseph Coradino, president of Pennsylvania Real Estate Investment Trust/PREIT Services, Philadelphia, about retailer attitude and potential deals at the New York convention.

What do you expect the retailer attitude to be at the ICSC New York deal-making show in early December?