Survey Details Holiday Belt-Tightening

Columbus, Ohio It appears consumers across the United States are tightening their belts this holiday season as over half (56.7%) of Americans say they will be spending less due to the economic environment, according to the American Pulse Survey of 4,348 respondents.

In addition, 51.2% say they will be looking for sales more than last year, while 31.8% are hoping to find deals online. Almost 20% of those with household incomes greater than $50,000 say the economy won’t affect their holiday shopping, compared to 12.8% of those with incomes less than $50,000 who say the same.

One in five (22.8%) Americans plan to brave the crowds on Black Friday to take advantage of deep discounts, but it doesn’t seem they will be taking up certain retailers’ offer to layaway purchases. Almost half (47.4%) say they are not at all likely to participate in a layaway program. Conversely, 9.4% are very likely to do so.

When it comes to retailers and their advertising, 87.9% of Americans feel it is proper for them to use the word “Christmas” in their ads. 65.3% prefer store employees greet them with a “Merry Christmas” while 27.4% think “Happy Holidays” is more appropriate when shopping.