JCPenney enhances Web site

PLANO, Texas JCPenney announced that it has revamped its Web site, jcp.com, with new features such as an enhanced homepage and customer reviews.

“As the hub of our enterprise, jcp.com has become an important vehicle for engaging our customers with the JCPenney brand. These new enhancements – just in time for ‘Cyber Monday’ – are yet another example of how we continue to build a leading multi-channel experience that makes shopping JCPenney easier and more exciting for our customers,” said Mike Boylson, chief marketing officer for JCPenney. “We are focused on adding conveniences to jcp.com that will enhance our customers’ overall shopping experience – particularly during this busy shopping season – while showcasing the array of stylish, high-quality gifts at affordable prices that can be found at jcp.com.”

The retailer has introduced "Screenbusters," an online version of its in-store "Doorbuster" specials. "Screenbusters" will highlight online items available at lower prices for a limited time.

In an effort to provide an even easier and exciting shopping experience for its customers, JCPenney has added new features to the jcp.com homepage such as a new “Shop this Sale Online” or “Shop this Sale in Store” buttons, showing customers various ways they can save, no matter which shopping channel they choose. 

Anew customer reviews feature enables JCPenney customers to view, create and share their experiences with JCPenney products through comments, video, photos and even via their favorite social media networking site such as Facebook, Digg, or del.icio.us.