Winter Holidays

Target reported a 3.3% same-store sales increase for October and a similar figure could be in order for November as the company again provided guidance calling for a low-to-mid single-digit increase.

By Bryon Morrison, president/Wireless Practice, The Marketing Arm

Can you hear that noise? It is the melodious sound of sleigh bells, phones, and cash registers ringing. The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty, and usher in new multichannel techniques to make the most of this holiday season — but only if you get your plan into action right now.

Holiday marketing strategy and the current environment

Target is out with a beast of a holiday toy catalog that weigha in at 52 glossy pages that employs a variety of incentives to promote sales in advance of Thanksgiving weekend. Nothing unusual about that or the fact that the publication features all sorts of cool products and high quality photography that is sure to have kids drooling if parents make the mistake of leaving the thing lying around.

BENTONVILLE, Ark. — Members of the military can enjoy savings at Sam's Club with the introduction of a new membership offering.

The retailer said that when military personnel — including those active or retired, their spouses and civilian military employees — join or renew as an advantage member or advantage plus member, the company will provide them with a $15 Sam's Club gift card to each primary membership.

Proof of military identification is required and the offer cannot be combined with any other membership offers, Sam's Club noted.

Columbus, Ohio -- Big Lots reported that U.S. comparable-store sales for the fiscal third quarter ended Oct. 29 rose 1.7%. Total sales for the period rose 6% to $1.1 billion, from $1.04 billion.

DALLAS — The Army & Air Force Exchange Service announced that it is offering several Black Friday deals for military members and their families.

Among the deals being offered are Sony 55" LCD TVs for just $899, HP Pavilion G6 Notebooks for $279, 50% off regularly priced ladies apparel from Izod, Calvin Klein, Michael Kors and others as well as an Xbox 360 4GB gaming systems with built-in Wi-Fi console for just $99. Additionally, all Coach handbags (both in-store and online at shopmyexchange.com) will be 25%off from 5:00 p.m. to 7:00 p.m.

San Francisco -- Willams-Sonoma’s PBteen brand will open its first-ever pop-up store in Natick Mall, Natick, Mass., Nov. 4.

LOS ANGELES — Food 4 Less and Ralphs Grocery announced that they are inviting customers to help support local food banks and families in need through a special fund-raising campaign that kicks off Nov. 6. In addition, Food 4 Less' Foods Co Division is also collecting donations for food banks in Central and Northern California.