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Macerich and HGTV prep holiday marketing effort
Santa Monica, Calif. — Macerich is collaborating with HGTV, a home and lifestyle cable network, to create Santa HQ, an interactive holiday experience, at 10 Macerich malls. The initiative aims to add digital and social media to the traditional holiday experience of visiting Santa.
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DreamWorks to launch high-tech Santa experience in shopping malls
New York -- DreamWorks Animation is looking to bring a little bit of Hollywood magic to the nation's shopping malls. The film studio has developed a high-tech Santa Claus experience, billed as "DreamHouse," that it hopes to roll out to malls for the holidays, with two developers, Forest City and General Growth Properties already buying in, the New York Times reported.