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Amazon takes aim at retailers' weaknesses
In what promises to be the most digital holiday season ever, Amazon has issued an appeal to shoppers who want to avoid busy parking lots, crowded stores and long checkout lines.
Amazon’s appeal to shoppers was made in conjunction with the release of the online retailers 2014 Holiday Toy List and compounds traditional retailers’ already challenging effort to generate traffic to stores during the holiday season.
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Can Ellen be the next Martha?
When it comes to domestic divas, Martha Stewart has few rivals, but Ellen DeGeneres is dipping her toe in the water with a new seasonal home collection branded as E.D. On Air.
The popular comedian and talk show host announced the creation of her new lifestyle collection in July called simply E.D. The new seasonal home collection is called E.D. On Air because it was created exclusively for QVC. It will debut on Friday, October 8 when DeGeneres introduces the line live on her show.