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Report: Call them “MALLENNIALS”
The younger generation appears to be more brick-and-mortar than anyone expected. They may live and breathe online, but come the holidays, they are going to the mall, says the new “2014 Holiday Shopping Behavior Survey” from Simon, a global retail real estate leader.
89% of respondents between the ages of 18 and 33 who plan to buy one or more gifts said that they intended to shop at the mall this holiday season.
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JLL report: Three strategies retailers are using to attract holiday shoppers
New data from JLL’s 2014 Holiday Sentiment Report, which includes feedback from 800 largely national or global retailers in JLL-managed shopping centers across the United States, suggests retailers are optimistic about store performance, but are fighting the “survival of the fittest” match.
