J.C.Penney enhances iPhone app for holidays

Plano, Texas – Hoping to boost its holiday mobile traffic, J.C. Penney has enhanced its digital presence, including an all-new JCPenney iPhone app. Along with improved navigation, faster browsing and easier access to coupons, one notable feature of the JCPenney app is the ability for customers to scan the barcode of an item to find its availability on jcpenney.com



"We thought it was important to make considerable improvements to the JCPenney app and mobile experience, because many of our in-store shoppers are using mobile devices to find the latest deals online and confirm what they`re looking for is available to them when and where they need it," said Mike Rodgers, chief customer officer for JCPenney.