Price-conscious consumers looking for a good deal are expected to fuel a sales surge on Black Friday, but not enough to lift overall holiday sales higher than last year, according to ShopperTrak.
The analytics firm predicts that Black Friday 2015 will surpass Black Friday 2014 due to the shopper who is motivated by sales and exhibits a growing tendency toward shopping earlier. In addition, an early Hanukkah, which begins 10 days sooner this year than last, will generate November sales at the expense of December.

