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Study: Retail app notification opt-in rates decline
Portland, Ore. – Opt-in rates among consumers for push notifications from retail apps are on the decline. A new study from Urban Airship shows that average opt-in rates for retail apps fell to 37% in 2014, compared to 46% in 2013.
In 2014, retail apps doubled their notification send volume on the key shopping days of Thanksgiving, Black Friday and Cyber Monday, and consumer response rates also doubled, despite the majority of those notifications being general sales promotions sent to all users.
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Gift cards keep giving at Nordstrom
Leading department store retailer Nordstrom has developed a unique approach to community giving by returning 1% of gift card sales to local nonprofit groups.
Nordstrom will use funds from gift card sales to support two giving programs: Nordstrom-directed corporate contributions and a newly-launched Employee Charitable Match program. For more than 40 years, Nordstrom selects hundreds of organizations to receive cash grants.
