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Lunar New Year inspires Macy's marketing campaign
Macy’s is looking to leverage the popularity of the Lunar New Year through a variety of promotions in-store.
The retailer is planning to host artistic performances, fashion, in-store visuals and cuisine presentations at select stores nationwide, with the uniqueness of Asian culture on prominent display for visitors to admire while they shop.
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Study: Emerging commerce channel comes of age
A digital consumer touch-point long thought to offer little in the way of “hard” ROI appears to be changing that trend.
According to a study of aggregated, anonymized U.S. traffic and revenue data from Kibo (the new company created from the merger of MarketLive, Shopatron and Fiverun), there was a 138% increase in total social revenue during 2015 compared to 2014.

