Luxury dinnerware retailer Lenox is enjoying a feast of e-commerce delights with the aid of Oracle Commerce technology.
Lenox boosted e-commerce sales 26% during the 2015 holiday season compared to the two previous holiday seasons after deploying Oracle Commerce solutions that improved areas such as search results, recommendations, and targeted promotions. At the beginning of the holiday season, Lenox began targeting promotions for customer segments and launching more complex pricing strategies.