Back to School

Back-to-school shoppers are increasing their digital activity but won’t hit maximum levels for a few weeks.

Prices and promotions are the top factors for those looking for back-to-school items this year as inflation continues to affect shoppers’ budgets.

Another retailer is holding the line on the cost of back-to-school products and rewarding the teachers who make education happen.

The most shopping deals all take place during two key months – and they aren’t in November or December.

An office supplies giant is helping back-to-school shoppers fight inflation.

On the third day of Prime Day 2026, Amazon still lagged 2025 performance trends.

Key second-day results of Amazon Prime Day 2026 were still behind the same period in 2025.

Target Corp. is going all out to capture back-to-school spend — particularly when it comes to brand collaborations.

Data from Adobe indicates the first day of Amazon Prime Day was the biggest U.S. e-commerce day so far in 2026.

First-day results of Amazon Prime Day 2026 came in behind first-day performance from 2025.