JLL: Back-to-school spending to rise 17%Parents are expected to increase their back-to-school spending this year, with brick-and-mortar stores slated to play a key role. Check your sources this back-to-school seasonAs parents search for the perfect pens or trendy new backpacks, they have more choices than ever before — and not just about which products to buy. Urban Outfitters targets Gen Z with back-to-college pop-ups, contests Urban Outfitters is launching a new omnichannel platform, including pop-up activations, designed to support Gen Z students throughout their college careers. Amazon Prime Day returning in July For the 11th year in a row, Amazon is hosting its Prime Day omnichannel sales extravaganza. How spring became a season for omnichannel sales extravaganzas Spring has sprung, and with it are popping up an increasing number of major omnichannel blockbusters. First Previous 4 5 6
