American Eagle features stores on Snapchat for back-to-school promoAmerican Eagle is teaming up with Snapchat to highlight its stores as back-to-school shopping destinations. Urban Outfitters, HGTV debut dorm makeover contest on PinterestA leading apparel retailer popular among Gen Z and millennials is partnering with a home improvement channel to launch a dorm room makeover contest. Adobe: Prime Day drives $7.9 billion in first-day online spend Consumers increased their online Prime Day spending almost 10% year-over-year during the first day of the sales extravaganza. Adobe predicts almost $24 billion in four-day Prime Day sales Amazon is doubling the length of the 2025 edition of Prime Day, and Adobe forecasts a corresponding increase in online sales. JLL: Back-to-school spending to rise 17% Parents are expected to increase their back-to-school spending this year, with brick-and-mortar stores slated to play a key role. Check your sources this back-to-school season As parents search for the perfect pens or trendy new backpacks, they have more choices than ever before — and not just about which products to buy. Urban Outfitters targets Gen Z with back-to-college pop-ups, contests Urban Outfitters is launching a new omnichannel platform, including pop-up activations, designed to support Gen Z students throughout their college careers. Amazon Prime Day returning in July For the 11th year in a row, Amazon is hosting its Prime Day omnichannel sales extravaganza. How spring became a season for omnichannel sales extravaganzas Spring has sprung, and with it are popping up an increasing number of major omnichannel blockbusters. First Previous 4 5 6
